This Privacy Policy informs you about how personal data is processed when you visit the website medizin-bewegt.ch. It applies to the processing of personal data within the meaning of the Swiss Data Protection Act (revDPA) and the EU General Data Protection Regulation (GDPR), insofar as these are applicable.

1. Responsible Body

The responsible body within the meaning of the GDPR and the revDPA is:
Interpharma – Association of Research-Based Pharmaceutical Companies in Switzerland
Postfach, Petersgraben 35
CH-4009 Basel
Phone: +41 61 264 34 00
Email: info@interpharma.ch

If you have any questions regarding data protection, you can contact the above address at any time.

2. Principles of Data Processing

We process personal data in good faith, transparently, and within the framework of legal requirements. We rely on the following legal bases, insofar as the GDPR is applicable:

• Your consent (Art. 6 para. 1 lit. a GDPR)
• Fulfillment of a contract or pre-contractual measures (Art. 6 para. 1 lit. b GDPR)
• Fulfillment of legal obligations (Art. 6 para. 1 lit. c GDPR)
• Safeguarding legitimate interests (Art. 6 para. 1 lit. f GDPR)

Within the framework of the revDPA, we process personal data based on legal permissions, consent, or an overriding private or public interest.

3. Provision of the Website and Server Log Files

When you access this website, technical data is automatically transmitted to the server by your browser and temporarily stored in log files:

• IP address of the accessing device
• Date and time of access
• Name and URL of the retrieved file
• Amount of data transferred
• Notification of successful retrieval
• Browser type and version, operating system
• Referrer URL (previously visited page)

The processing serves the stable operation, security, and optimization of our website. The legal basis is our legitimate interest (Art. 6 para. 1 lit. f GDPR or Art. 31 para. 2 lit. a revDPA). Log data is deleted or anonymized after a maximum of six months.

4. Cookies and Similar Technologies

We use cookies and similar technologies (e.g., local storage) to provide the website, enable its functions, and – with your consent – statistically evaluate its use.

Necessary cookies are technically required for the website to function (e.g., storing your language setting or your cookie selection). They are set without consent; the legal basis is our legitimate interest or the fulfillment of a contract.

Optional cookies (e.g., for reach measurement, analysis, or marketing) are only set after your active consent via our cookie banner. The legal basis is your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time with future effect by adjusting your selection in the Cookie Settings.

5. Web Analytics with Google Analytics

We use – exclusively with your consent – the web analytics service Google Analytics 4 from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics helps us analyze website usage to improve content and functions.

Processed data: Cookies (including _ga, _ga_*) as well as device and usage data – in particular, truncated IP address, browser and device information, visited pages, dwell time, approximate location (country/region), and a pseudonymous user ID. The IP address is truncated by Google before transmission (IP anonymization), so direct personal identification is not possible for us.

Legal basis: Your consent (Art. 6 para. 1 lit. a GDPR or Art. 45c lit. b FMG). You control its use via our cookie banner.

Storage period: Maximum 14 months from the last visit (default setting); thereafter, the data in Google Analytics is automatically deleted.

Third-country transfer: Data may be transferred to the USA. Google LLC is certified under the EU-US Data Privacy Framework; supplementary standard contractual clauses of the EU Commission are also in place. Based on this, the USA is considered a country with an adequate level of data protection.

Order processing: A contract for order processing exists with Google in accordance with Art. 28 GDPR.

Revocation and Opt-out: You can revoke your consent at any time via the Cookie Settings. Additionally, you can install the browser add-on provided by Google to deactivate data collection by Google Analytics: tools.google.com/dlpage/gaoptout.

Further information: Google’s Privacy Policy.

6. Tracking with fusedeck

This website integrates the tracking solution fusedeck from cptr AG (hereinafter «cptr»). cptr is a Swiss company based in Zurich that measures the use of this website on behalf of engagements and events. Tracking is anonymous, so no reference can be made to specific or identifiable persons.

Further information on data protection and the rights of data subjects in connection with fusedeck, including an «opt-out» option (right to object), can be found in cptr’s privacy policy and objection notice: privacy.fusedeck.net/de/M4kccgAZnp.

7. Hosting

This website is hosted by swipe gmbh, Switzerland (www.swipe.ch). In the context of providing the infrastructure, the hosting service provider may process personal data (especially server logs) on our behalf. A data processing agreement is in place that meets the requirements of the GDPR and the revDPA.

8. Recipients of Your Data

Personal data is only passed on to third parties if this is necessary for the provision of our services, if there is a legal obligation, or if you have consented. Carefully selected processors (e.g., hosting, IT service providers, analysis tools) are contractually bound to data protection.

9. Disclosure Abroad

Insofar as we transfer personal data to countries outside Switzerland or the European Economic Area (EEA), this only occurs if the recipient country ensures an adequate level of data protection (recognition by the Federal Council or EU adequacy decision) or if we ensure appropriate safeguards, in particular through standard contractual clauses of the EU Commission including supplementary protective measures.

10. Storage Period

We store personal data only for as long as is necessary for the respective purposes or if a legal retention obligation exists. Thereafter, the data is deleted or anonymized.

11. Your Rights

Within the framework of the applicable legal provisions, you have the following rights:

• Information about the data processed about you (Art. 15 GDPR, Art. 25 revDPA)
• Rectification of inaccurate data (Art. 16 GDPR, Art. 32 para. 1 revDPA)
• Erasure of your data (Art. 17 GDPR, Art. 32 para. 2 lit. c revDPA), unless there are legal retention obligations or legitimate interests to the contrary
• Restriction of processing (Art. 18 GDPR)
• Objection to processing based on a legitimate interest (Art. 21 GDPR)
• Data portability (Art. 20 GDPR) – provision of your data in a structured, common, machine-readable format
• Withdrawal of given consent with future effect (Art. 7 para. 3 GDPR)

To exercise your rights, a simple notification to the contact details mentioned under section 1 is sufficient.

12. Right to Lodge a Complaint with a Supervisory Authority

You have the right to lodge a complaint with a data protection supervisory authority regarding the processing of your personal data:

• In Switzerland: Federal Data Protection and Information Commissioner (FDPIC) – www.edoeb.admin.ch
• In the EU: with the supervisory authority of your residence, workplace, or the place of the alleged infringement

13. Data Security

We take appropriate technical and organizational measures to protect personal data from unauthorized access, loss, alteration, or dissemination. The transmission of this website occurs via an encrypted HTTPS connection.

14. Automated Decision-Making

Automated decision-making within the meaning of Art. 22 GDPR or comparable profiling does not take place on this website.

15. Timeliness and Amendments to this Policy

We reserve the right to adapt this Privacy Policy to changed legal situations or changes in our services. The current version published on this page applies.